Clear, Compliant Content Strategy
Hi, I'm Emily
Coreframe = clarity at the core, framed for impact
Since 2018, Coreframe has helped brands use content to spark growth, build trust, and drive results. But content alone isn’t magic: it has to work within the larger marketing ecosystem. That’s why we focus on scalable, tech-savvy systems that make content efficient, effective, and sustainable for the teams behind it.
Industry Experience
Healthtech
With medical device and healthtech pioneers like The Flex Co., Calibrate Health, and Healthgrades, I’ve created content that bridges scientific accuracy with empathy—building trust across regulated, patient-focused experiences.
B2B SaaS
I’ve helped SaaS, cybersecurity, and martech companies cut through crowded markets, building SEO strategies and content systems that clarify complex products and create room to scale.
Finance
I’ve led UX and marketing content for award-winning investing products like Fidelity Youth®, making financial concepts clear, compliant, and engaging for diverse audiences.
Travel
With travel industry leaders EF Education First and ResortPass, I've created content that makes trip planning easier to navigate and experiences easier to discover.
Media
Great media content doesn’t just entertain, it moves markets. Drawing on my background in video SEO and omnichannel storytelling, I create content systems that amplify reach for global brands and bring new narratives to life.
Don't take it from me
"Emily consistently balances strategic thinking with attention to detail. She is also someone who thinks on her feet, coming up with solutions to any problems that materialize."
—VP, UX Content Strategy
Fidelity Investments
"Emily is a talented writer and SEO specialist. We're very lucky to have found her."
—Marketing Director
The Flex Co.
"We loved working with Emily. She’s a versatile writer and strategist who always brought fresh perspective to the work and kept us organized along the way."
—Senior Director, Growth
Calibrate Health